Photo Senior Growth Manager at MoMo
Senior Growth Manager at MoMo

Hung Luu

I’m a marketing professional with over 12 years of experience in growth marketing, digital strategy, and brand building. Throughout my career, I’ve led the launch and scaling of multiple tech products, focusing on user acquisition, engagement, and monetization. Currently, I serve as Senior Growth Marketing Manager at MoMo, Vietnam’s leading fintech unicorn, where I drive integrated campaigns that connect business objectives with user behavior. I manage a portfolio of more than 20 products, helping engage over 5 million monthly active users. Beyond this, I run personal social media channels. There, I explore creative storytelling and share insights on marketing, growth, and digital innovation.

MOST RECENT ARTICLES

How to be personal without being creepy? The two sides of AI personalization
Advertising

How to be personal without being creepy? The two sides of AI personalization

By Linda Kender
MMA Mena Regional Director
Superapps... Are they that super? My take on the Asian market
Advertising

Superapps... Are they that super? My take on the Asian market

By Hung Luu
Senior Growth Manager at MoMo
Are we entering the second round of mediation wars?
Monetization

Are we entering the second round of mediation wars?

By Ignacio Ortiz
Co-founder of X3M
See more arrow
How to be personal without being creepy? The two sides of AI personalization
Advertising

How to be personal without being creepy? The two sides of AI personalization

By Linda Kender
MMA Mena Regional Director
Superapps... Are they that super? My take on the Asian market
Advertising

Superapps... Are they that super? My take on the Asian market

By Hung Luu
Senior Growth Manager at MoMo
Are we entering the second round of mediation wars?
Monetization

Are we entering the second round of mediation wars?

By Ignacio Ortiz
Co-founder of X3M
See more arrow