How Yango Ads helped Bravestars monetize Russian-speaking users

Bravestars, a global mobile game studio, focused on emerging markets to expand its reach and revenue. By optimizing monetization and partnering with Ad Network by Yango Ads, they successfully increased engagement, ad performance, and fill rates

Meet Nguyễn Ngọc Diệp from Bravestars Game Studio

Nguyễn Ngọc Diệp — monetization manager at Bravestars, a mobile game developer creating mid-core, casual, hybrid casual, and hyper-casual games for a global audience. With 6 million daily active users (DAU), the studio focuses on making accessible yet engaging games for players worldwide.

More about Bravestars

To achieve its goal of becoming one of the top 100 game studios globally, Bravestars is expanding into high-growth regions, especially emerging markets.

• Industry: mobile game development
• Location: Vietnam
• Platforms: Android, iOS
• DAU: 6 million
• Primary revenue model: advertising
• Geography: global

Why did you focus on emerging markets?

Emerging markets are growing rapidly. By entering early, we gain a competitive advantage and access to a larger mobile audience. Currently, 15% of our traffic comes from Tier-2 countries, helping us scale efficiently.

What challenges did you face in monetizing the Russian-speaking audience?

The biggest challenge was lower eCPM rates compared to developed markets. To maximize revenue, we tested different ad formats, including interstitials, rewarded ads, and banners. Over time, we optimized ad placements to increase impressions without hurting the user experience.

Why did you choose Yango Ads Ad Network for monetization?

We needed a reliable ad partner that understands the Russian-speaking market. Ad Network stood out because of its:

• Easy integration — fast and seamless setup;
• Targeted ads — better engagement with local players;
• Dedicated support — insights into emerging gaming markets.

By using this service, we boosted engagement, improved fill rates, and increased ad revenue.

What were the results of this strategy?

Bravestars is now among the top 10 global game studios for downloads. As we continue refining our monetization strategy, we are moving closer to our goal of becoming one of the top 100 gaming companies worldwide.