The advanced ML technology under the hood of Yango App Campaigns helped a game developer grow the conversion rate for their new gaming app from 2.5% to 10% in just one month. As a result, the number of conversions skyrocketed from 800 in early December to 5,200 purchases per week by early January. At the same time, the cost per conversion rose by only 10-15%.
A mobile game publisher specializing in RPGs was looking for engaged players who would stay active and make in-game purchases for their midcore title. By switching to Yango App Campaigns, they successfully attracted relevant users and improved their results.
The developer wasn’t just seeking installs — they needed engaged players who would keep playing and make in-game purchases over time. RPGs, especially midcore ones, rely on long-term retention since purchases often come from dedicated players. That’s why finding the right audience was so important — people who enjoyed the game, got invested in it, and came back regularly.
Our goal was to attract high-value players and standard ads weren’t bringing in the right audience.
We chose to launch campaigns with Yango Ads because we were looking for paying users in a new market, where local platforms are the best way to reach them. Our plan was to use Yango App Campaigns and test its algorithms, focusing on users with purchase intent rather than just installs. We expected that more precise targeting would boost conversion rates and LTV.
We launched campaigns with Yango Ads because their advanced machine learning algorithms optimize targeting based on user interests and behavior, not just ad placement. We used broad targeting without blacklisting, allowing the system to learn and identify high-value users. Over time, the algorithm improved, helping us attract players with a higher LTV in the game.
Our conversion rate jumped from 2.5% to 10% in just one month, and weekly purchases increased from 800 to 5,200. Seeing these great results, we decided to scale up our efforts — we grew our ad budget by 258% in January. Even though we scaled up, the cost per conversion went up by only 10-15%, so we kept a good ROI. By focusing on the right players, we tripled conversions and increased revenue.
This game developer’s success shows that the improved ML algorithm underlying Yango App Campaigns brings in quality audiences. This leads to stronger engagement, drives higher revenue, and helps companies grow effectively in new markets. If you want to improve your conversions, Yango App Campaigns is your tool of choice.