RAD BROTHERS, a mobile puzzle game developer, optimized monetization by integrating seven ad networks without spending extra time on setup. The result: a 77% increase in ARPU.
Meet Konstantin Radchenko
Сo-founder of RAD BROTHERS — a game development studio that creates puzzle games for iOS and Android. The studio monetizes its apps through ads and is always looking for new ways to increase revenue. One of its most successful games, Pop It Antistress, became the focus of a monetization upgrade.
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Konstantin Radchenko, |
Industry: mobile game development
Product: Puzzle Games (Pop It Antistress, Simple Dimple) Company Size: 2 independent developers Geography: Eastern EU, Brazil, Turkey |
Our biggest challenge was time. 95% of our revenue came from ads, but managing them was taking too much effort. We spent hours setting up, optimizing, and handling payouts instead of developing new games. We needed a way to improve monetization without losing focus on development.
We knew we needed a more efficient solution. Our goal was to increase revenue while cutting down on manual ad management. That’s when we decided to try App Monetization.
The experts at App Monetization took over the setup. They analyzed our app and suggested adding five new ad networks in addition to Yango Ads and AdMob. They also handled the integration, provided all necessary IDs and instructions, and continued optimizing ad performance. The entire transition took only four days.
The results were significant. In three months, our ARPU increased by 77%. The best part is that we no longer have to deal with ad setup and management. Now, we can fully focus on developing new games.