Enables banners to display “From” or “Monthly payment from” prefixes before the price when you provide only monthly payment amounts in your feed. This ensures clarity by indicating that the displayed price represents a monthly payment, not the full product cost.
How it works
1. Make sure that the price for the monthly instalment is set in the “Price” column in the feed
- Currently, we parse values from Price, Item Price, or Sales Price columns.
2. To set up campaigns with a suitable prefix, contact your manager.
3. Prefix language
- The language of the prefix will automatically match the language of the feed.
4. Preview the changes
- Use the banner preview feature to see how the prefix looks across different banner formats.
Availability
- Languages: Supported in all currently available languages.
- Geography: Supported in all currently available countries.
Strategy limitations
CPA strategy
ROAS strategy
- Can be used only if all items in the feed have the same installment period.
- When using the ROAS strategy:
- Divide the target ROAS value by the number of installments.
- Input this adjusted value in the ROAS field under the Strategy block.
- Example: ROAS strategy is possible
- If every item in the feed has the same number of installments, e.g., 12, and your target ROAS is 6, input 6 ÷ 12 = 0.5 in the ROAS field.
- Example: ROAS strategy is not possible
- If items in the feed have varying installment periods, the ROAS strategy cannot be used. In this case, only the CPA strategy is available.