Selecting the right ad environment — Web, App, or a combination of both — greatly impacts your campaign’s effectiveness. Each choice caters to specific strategic goals and technical setups.
Ad environment options:
- Web-only: Simplest implementation; ideal for quick setup without additional integrations.
- App-only: Requires deep linking and Mobile Measurement Partner (MMP) integration; suited for app engagement and retargeting.
- Web + App (recommended): Offers the strongest performance, blending extensive reach with rich data for comprehensive targeting and optimization.
Benefits of combined Web + App campaigns
Launching combined Web + App campaigns on average yields significant performance improvements compared to Web-only:
- Average Order Value (AOV): +25%
- Conversion Rate (CR): +43%
- Click-Through Rate (CTR): +32%
- Retention: +40%
- User Matching: +6%
- Clicks to Sessions: +52%
Setting up combined campaigns
Contact your Account Manager to configure and launch your combined Web + App campaign today, so you can maximize your results.