May in the Middle East: key moments for advertisers
This May brings a wave of important local holidays — and with them, perfect opportunities to connect with audiences at the right moment. This is the time when consumer activity naturally shifts toward shopping and seasonal promotions. For e-commerce, this is a prime window: users are actively browsing, comparing offers, and ready to spend. Yango Ads Retail Media is your go-to toolset to catch this demand.
Of course, one of the biggest highlights is Eid al-Adha (May 27-30) — a period marked by increased spending across food and gifts. User interest surges, and with it, the opportunity to scale your campaigns and reach high-intent audiences.
To make the most of these seasonal spikes, it’s essential to prepare in advance: plan your budgets, align creatives, and launch campaigns early. With Yango Ads tools and support, you will stay ahead of demand and turn these high-impact moments into real growth for your clients.
Now, let’s dive in!
🛍 Retail Media: turn shopping intent into performance for your clients
For e-commerce clients, Retail Media is one of the fastest-growing ways to capture demand right at the moment of purchase. With Yango Ads Retail Media, brands can reach shoppers directly on retailer websites, apps, and even in-store — exactly where buying decisions happen.
Yango Ads Retail Media is mutually beneficial for all: your clients, their clients.
- Open up additional revenue stream
- Enhance customer engagement and brand loyalty
- Personalize shopping experience
- Access first-party data about customers
- Enjoy omnichannel support and enhanced product visibility
With advanced analytics, flexible ad formats, and full-funnel coverage, you can manage campaigns across multiple retailers from a single platform — turning every interaction into a revenue opportunity.
🛣 Digital-Out-of-Home (DOOH): our premium gantry network in Ajman
Drumroll please…We are now offering brands premium visibility across the city’s most strategic entry, exit, and high-traffic roads! Our DOOH network includes 17 live gantries — delivering up to 50M monthly reach for your clients.
Our DOOH advertising is:
- 7/7 ad coverage in Ajman’s prime locations
- high-end screens up to 19 meters in size
- location-based and contextual dynamic targeting
- video and static formats, ideal for brand and performance uplift
🧭 Reach more users on-the-move with Yango Maps
As people build routes, explore destinations, and navigate their journeys on Yango Maps, your clients can stay visible and influence their decisions in real time.
Yango Maps offers a variety of ad formats, leveraging user data from different services in our ecosystem. We build the roads to your clients with:
- Banners and Billboards on the route
- Premium Banners and Billboards
- Branded pins on the route
- Priority Placement on the map
- Route recommendations
From discovery to destination, the Yango Ads ecosystem helps you capture attention and drive action.
🎥 New: YouTube tutorials for Yango Ads Campaigns Agency Interface
Getting started with the Yango Ads Campaigns Agency Interface just got easier. We’ve launched a dedicated YouTube tutorial series to guide you step by step: from setting up client accounts to managing access and launching campaigns.
Whether you’re onboarding new clients or scaling your operations, these short videos will help you navigate the interface, faster and with confidence.
As you see, May is packed with holiday-driven opportunities. It’s the perfect moment to launch, scale, and make your campaigns count.
We’re here to support you every step of the way — and we can’t wait to see the results you’ll achieve this month!
