Dear Partners,
We hope you had a joyful and peaceful Eid al-Adha celebration with your loved ones.
As the holiday season transitions into summer, consumer behavior across the Middle East is entering one of the most active periods of the year — bringing fresh opportunities for brands to connect with audiences through travel, shopping, entertainment, and outdoor engagement.
With schools closing, vacations beginning, and tourism activity increasing across the region, audiences are spending more time online, planning trips, visiting malls, and exploring seasonal offers. For advertisers, this means one thing: June is the perfect moment to launch campaigns that capture high seasonal demand.
To make the most of the summer spike, it’s important to prepare campaigns early: align budgets, refresh creatives, and activate media placements ahead of peak activity. Yango Ads solutions can help your clients stay visible and relevant throughout the season.
Now, let’s dive in!
🌍 Tourism industry insights: what travelers are searching for this summer
Ahead of the summer holiday season, we analyzed travel trends, booking behavior, and audience sentiment across key MENA destinations — including the UAE, Egypt, Qatar, Saudi Arabia and Oman. Here’s what we found:
• Travel demand across the region remains highly resilient, with users continuing to actively research destinations, compare offers, and plan future trips.
• Travelers are planning vacations earlier than before: in several destinations, the average booking lead time now exceeds 40-75 days, highlighting the importance of launching campaigns ahead of peak demand.
• Dubai continues to generate massive audience attention, with over 4M travel-related search queries and more than 551M social media views connected to tourism discussions.
• Egypt showed the strongest travel stability in the region, recording the lowest hotel cancellation rate and consistently positive traveler sentiment throughout the analyzed period.
• Consumer trust plays a critical role in travel decisions: according to the research, 70% of users respond more positively to brands that communicate reliability, flexibility, and reassurance during periods of high consumer attention.
Summer travelers are still actively planning trips, researching destinations, and engaging with travel content — making this a key moment for tourism, hospitality, retail, and entertainment brands to stay visible and top-of-mind.
With Yango Ads Campaigns, your clients can:
• Reach high-intent travel audiences across Search and our Advertising Network
• Launch localized campaigns for regional and international travelers
• Stay visible throughout the customer journey with AI-powered targeting and optimization
• Build trust and engagement during peak seasonal demand
🛍 Retail Media: connect with shoppers during peak summer spending
Summer shopping activity is already growing across the region, especially in categories like fashion, electronics, beauty, travel essentials, food delivery, and family entertainment. Consumers are actively searching for offers, comparing products, and making faster purchasing decisions.
That’s where Yango Ads Retail Media comes in.
With Retail Media, your clients can reach shoppers directly on retailer websites, apps, and even in-store — exactly at the moment when purchase decisions happen. It’s one of the most effective ways to turn seasonal intent into measurable performance.
Yango Ads Retail Media helps brands:
• Open additional revenue streams
• Enhance customer engagement and loyalty
• Personalize shopping experiences
• Access valuable first-party customer data
• Increase product visibility across omnichannel touchpoints
🛣 Digital-Out-of-Home (DOOH): premium visibility across Ajman
Summer also means higher mobility across cities, shopping destinations, and entertainment hubs — making DOOH advertising more impactful than ever.
Our premium DOOH network in Ajman offers brands high-visibility placements across strategic entry, exit, and high-traffic roads, delivering up to 50M monthly reach.
Our DOOH advertising includes:
• 24/7 ad coverage in Ajman’s prime locations
• High-end screens up to 19 meters in size
• Location-based and contextual dynamic targeting
• Video and static formats for both brand awareness and performance uplift
With the summer holiday season officially underway, now is the ideal time to launch campaigns that drive visibility, engagement, and results.
We’re here to support you every step of the way — and we can’t wait to see what your clients achieve this summer!
