Your app is gaining new users, and revenue is flowing, but there's room for growth. You've heard other developers talk about using multiple ad networks to boost their revenue... but how exactly does that work? From technical integration to daily management, here's what you need to know about scaling up your app monetization strategy.
Why use multiple ad networks?
Imagine you’re running a casual gaming app that's taking off globally. You start with Google’s AdMob, and it works great for your US-based users. But then you notice a pattern — in, say, Southeast Asia and some other emerging markets, many ad slots sit empty during peak playing hours. And then it hits you — that's potential revenue slipping through your fingers.
This is where multiple ad networks come in. By adding regional powerhouses like Pangle, InMobi or Yango Ad Network to your mix, those empty slots could be turning into earnings. Think of it as expanding your sales reach — different networks excel in different markets, bringing unique opportunities to the table.
Now, let's look at your options for handling multiple networks.
Option 1: Do it yourself
Think you're ready to manage multiple ad networks on your own? It's technically demanding but doable. Here's what you'll need to handle:
- Set up accounts: Choose and register with networks that fit your markets — like Google AdMob, Meta Audience Network, Amazon Publishing Services, Unity Ads, and Yango Ad Network.
- Integrate SDKs: Each network requires you to add its own software development kit (SDK) to your app. This step is time-consuming and demands technical skills.
- Optimize ad placement: Select where ads appear in your app. Choose wisely — you don’t want them to disrupt the user experience.
- Track and adjust: Watch key metrics like eCPM (effective cost per mille) and fill rate to maximize revenue. You'll need to make adjustments regularly as your ad performance changes.
Reality check: Many solo developers find they spend too much time managing ads and less time building their app. And yes, multiple networks can actually earn less than one well-configured network.
This approach works best for:- Tech-savvy devs who can handle complex integrations
- Apps with moderate traffic where you can afford time for testing and optimization
- Teams with bandwidth to regularly monitor and adjust ad performance
Option 2: Hire an in-house expert or team
If you want to focus on app development while someone else handles mobile app monetization, hiring a full-time expert or a dedicated team might seem like a perfect solution.
And yes — they can transform your revenue by truly understanding your app and users. But these specialists are scarce. According to our research, 58% of companies struggle to hire them, compared to 46% for developers and 44% for user acquisition experts. The search often takes 6+ months, and even after you find the right person, larger companies with bigger budgets might lure them away, leaving you to start the whole process over.
Last but not least, it can get really expensive; the odds are high that it ends up more expensive than it's worth.
This approach works best for:
- Tech-savvy developers who are comfortable with SDK integration
- Apps with moderate traffic that can handle some revenue fluctuation
- Teams with enough bandwidth to actively manage ad performance
Option 3: Outsource to experts
Outsourcing app monetization to a specialized agency or service is often the most efficient and cost-effective solution. Let's break down what's available on the market:
Mediation platforms: Think of these as smart traffic controllers for your ads. They automatically route each ad request to the highest-paying network. You'll still need to manage the overall strategy, but the day-to-day decisions are automated.
Revenue optimization services: These specialists focus on the technical side — tweaking your waterfall setup, adjusting floor prices, and fine-tuning ad placements. They'll improve the performance of your existing networks but won't manage network relationships.
Full-service monetization partners: This is the complete package — they may handle anything from integrations to network relationships and revenue optimization. These partners, like Yango App Monetization, are teams of monetization experts who get paid when you get paid (pretty good motivation, right?). Think of them as your monetization department, but without the hiring, training, and retention headaches.
Before you go
Multiple ad networks can boost your revenue, but there's no one-size-fits-all approach. Pick what works for your team — whether that's diving in yourself or bringing in experts to handle it. Your app is unique, and so is how you'll grow it.
