Creating video ads often feels like extra work. There’s planning, filming, editing — and let’s not even get started on adapting it for different screen orientations... It’s no wonder many advertisers stick with images and text instead.
But there are ways to simplify the process while still reaping the rewards that video ads bring: better engagement, stronger brand recall, and higher conversions. In this article, we’ll look into what CPC video advertising is, and how video ads can be done without too much hassle.
Why video ads work so well
People want information quickly and in a way that’s easy to process. Video delivers on both counts.
Almost half of internet users — 44%, to be exact — say they prefer learning about products or services through short videos. That’s more than ebooks, articles, or even webinars combined.
It’s not hard to see why — videos are engaging, quick, and easy to digest. They don’t just inform; they capture attention and make information stick.
Let’s explore other reasons why video ads are such a powerful tool for reaching and connecting with your audience.
1. Video is more engaging than text or images
Videos have a way of pulling people in that static formats like text or images can’t match. They blend visuals, sound, and motion to capture attention and hold it longer. This makes videos naturally more shareable, and extends their reach far beyond your initial audience.
When someone shares your video, they’re not just passing on information — they’re endorsing your brand to their network and amplifying your brand organically.
But it’s not just about reach. Videos are also a powerful tool for building trust and loyalty.
Stories told through video feel personal, relatable, and authentic. They help your audience connect emotionally with your brand. And connection matters. According to HubSpot, 85% of marketers say video is one of the most effective methods for engaging audiences with a brand.
The more people engage with your video, the stronger their connection to your brand becomes — and the more likely they are to stick with you.
2. Videos drive higher purchase intent
Videos do more than grab attention — they inspire action. They bring your product or service to life in a way that text or images can’t, so viewers see how it fits into their lives.
Whether it’s a product demonstration, a customer story, or a glimpse of your brand’s values, videos build an emotional connection that drives purchase intent.
The numbers back this up, too. A whopping 82% of people have been convinced to buy after watching a video. Video marketing also delivers a strong ROI, with 90% of marketers reporting good results from their campaigns.
Marketers track this impact in different ways:
- 60% focus on engagement metrics such as likes and shares.
- 42% look at customer retention.
- 32% link video directly to bottom-line sales.
Even with different approaches to ROI, one thing is clear — video has the potential to do more than inform or entertain.
Pro tip: It’s worth noting that the trust video builds is powerful, but it’s not automatic. Consumers say video quality plays a big role in how much they trust a brand. Poorly shot or unclear videos can work against you, so invest in solid creatives.
3. Social platforms are prioritizing video content
Social media platforms aren’t shy about showing a preference for videos.
On X (formerly Twitter), four out of every five user sessions involve video viewing, with a 35% annual growth rate in video views and a 17% increase in time spent watching videos.
Instagram also shows a strong preference for video. Data from Buffer indicates that video posts on Instagram achieve higher reach than other content types, with videos outperforming carousels and images in terms of engagement.
If your goal is better reach, higher engagement, and more visibility, video content (read: ads) is a good way to go.
4. Mobile-first audiences love video
Mobile devices now dominate how we consume content, with over 60% of web traffic coming from mobile users per Oberlo. Videos align perfectly with this shift. They’re easy to watch on smaller screens and fit seamlessly into the fast-paced lifestyles of mobile users.
Short videos, in particular, perform exceptionally well on mobile. Around 75% of viewers use their phones to watch short-form content.
For advertisers, creating short mobile-friendly video ads isn’t just a good idea — it’s essential. Quick, engaging clips (like video banners on sites or search) match the way we scroll through feeds or multitask while using apps.
5. Multi-sensory impact leads to higher retention
Video ads stick with people because they engage multiple senses at once. The mix of visuals, sound, and motion creates a stronger connection, making it easier to recall your message later. Even if someone isn’t ready to buy right away, they’ll remember your brand when the time comes.
Volvo’s “Epic Split” ad featuring Jean-Claude Van Damme is a perfect example. With a minimum of words, the ad demonstrated the stability and precision of Volvo trucks through striking visuals. It didn’t rely on heavy text or dialogue — the video itself delivered the message.
Years later, people still associate that moment with Volvo’s reliability.
Nevertheless….
These benefits don’t erase the hesitation many advertisers feel. Video creation is often seen as too time-consuming, too expensive, too difficult to measure ROI, or simply too complex for someone without prior experience.
We at Yango Campaigns understand these concerns, and have designed two formats: video ads and video banners.
Video ads and video banners in Yango Ads Campaigns
Yango Ads Campaigns offers video ads and video banners — two great ways to use video in your campaigns. Video ads are short clips (5–60 seconds) designed to capture attention across various platforms. Video banners, on the other hand, are displayed as regular banners on partner sites but feature video content, often without sound.
Both options come with flexible pricing models (CPV or CPM for video ads; CPC or CPM for video banners). They also appear on a wide range of sites, including the Yango Video Network.
Both formats offer much more than just reach and affordability. We’ll share other perks, and show you how to launch each below.
Video ads in Yango Ads Campaigns
Video ads on Yango Ads Campaigns allow you to engage a wide audience with compelling content. You can reach a multi-million audience across the Yango Video Network, including people who don’t watch traditional TV.
Video ad formats
- Instream or multiroll – A video embedded in a video stream, played before, in the middle, or at the end of the main video.
- Outstream – A video placed on website pages.
- Interstitial – A video ad displayed in a mobile app before content loads or changes.
- Rewarded video – An ad shown in mobile gaming apps where users are rewarded (e.g., with in-game currency) for watching.
Benefits of video ads in Yango Ads Campaigns
- Better results: Video ads on Yango Ads Campaigns achieve 68% higher conversions and 90% better audience reach than non-video formats. This means your content will be seen by more people and will drive more meaningful actions like clicks or conversions.
- Placement on high-quality sites: Your ads will appear across the Yango Video Network, which includes Yango services and over 200 trusted sites. Also, ads are only shown on legal and reliable content.
- Targeting options: You can target your ads based on key characteristics such as demographics, interests, and previous interactions with your site. For example, you can retarget users who have interacted with your content before, or visited certain pages on your site.
- Cross-scenario communication: You can build segments of users who watched your video ad partially or fully, and continue to engage them through contextual advertising.
- Strict impression counting: Yango uses viewability criteria based on industry standards. This means that an impression is counted only if the video has been viewed for at least two seconds and at least 50% of the video player is visible on the screen. This means you're only paying for meaningful views.
Tips on how video ads launch in Yango Ads Campaigns
- Make sure your video follows these technical requirements:
— Format: MP4, WebM, MOV, QT, FLV, AVI
— Size: 100 MB maximum
— Duration: Between 5 and 60 seconds (15 seconds for non-skippable ads)
— Resolution: Minimum 360p, Recommended 1080p
— Aspect ratio: 16:9, 1:1, or 9:16
— Audio: AAC, MP3, or Vorbis with 44kHz, 16 Kbit/s stereo quality - To create a campaign featuring video ads, follow the steps described here.
- Don’t forget to enable advertising analytics: Brand Lift, Search Lift, or Visit Lift surveys, if applicable, to track the impact of your campaign.
Video banners in Yango Ads Campaigns
Video banners automatically play on a website or in an app: they appear on a user's screen without requiring any action from the viewer. Video banners are cheaper than full video ads because they function as banners, which usually have lower costs. They’re also easy to create by uploading images and videos.
How to launch a video banner campaign
- To create a campaign featuring banner ads, follow the steps described here.
- On the last step, create your banner ad. Upload your image files (JPG or PNG, up to 150 KB) and a video clip (16:9 aspect ratio, preferably under 15 seconds). After uploading, your video banner will be created automatically. You can choose where to place the video within the banner:
— For horizontal templates, place the video to the right or left.
— For vertical templates, place it above or below the image or in all available spots. - Add tracking tags and define your audience. During audience selection, you'll see an estimate of how many users might view your ad. Use this estimate to plan your budget better.
Tips for making effective video ads
Videos are not that complicated: a few small adjustments can make a big difference in how your ads perform. Here are some practical tips to help you get the most out of your video campaigns:
- Keep it short and to the point
Short videos are easier to watch and more likely to keep the viewer’s attention. Aim for under 15 seconds to get your message across quickly without losing your audience. - Grab attention immediately
Use strong visuals or bold text in the first few seconds to hook your audience. Keep the message clear and focused so viewers understand it quickly. Align the visuals with your text to avoid confusion. - Optimize for mobile
Many viewers watch on their phones, so aim for readability on smaller screens. While it’s not always possible to optimize across all platforms, try using large, clear text and uploading videos in multiple aspect ratios (1:1, 16:9, 9:16) wherever it’s available. - Use sound and subtitles
Sound enhances the experience, but subtitles are crucial for accessibility and for viewers watching with sound off. Make sure your ad works with or without audio. - Add clear branding
Include your logo or brand name in the video. This helps viewers remember who you are, even if they don’t act right away. - Position content effectively
Place the key visuals and text in the center of the frame. Leave about 5% space from the top and 18% from the bottom to ensure nothing is cut off across different placements.
Before you go
Video ads are a great way to capture attention and drive engagement. They allow you to tell your story, showcase your product, and create a stronger emotional connection with your audience.
