Creating video ads often feels like extra work. There’s planning, filming, editing — and let’s not even get started on adapting it for different screen orientations... It’s no wonder many advertisers stick with images and text instead.
But there are ways to simplify the process while still reaping the rewards that video ads bring: better engagement, stronger brand recall, and higher conversions. In this article, we’ll look into what CPC video advertising is, and how video ads can be done without too much hassle.
People want information quickly and in a way that’s easy to process. Video delivers on both counts.
Almost half of internet users — 44%, to be exact — say they prefer learning about products or services through short videos. That’s more than ebooks, articles, or even webinars combined.
It’s not hard to see why — videos are engaging, quick, and easy to digest. They don’t just inform; they capture attention and make information stick.
Let’s explore other reasons why video ads are such a powerful tool for reaching and connecting with your audience.
Videos have a way of pulling people in that static formats like text or images can’t match. They blend visuals, sound, and motion to capture attention and hold it longer. This makes videos naturally more shareable, and extends their reach far beyond your initial audience.
When someone shares your video, they’re not just passing on information — they’re endorsing your brand to their network and amplifying your brand organically.
But it’s not just about reach. Videos are also a powerful tool for building trust and loyalty.
Stories told through video feel personal, relatable, and authentic. They help your audience connect emotionally with your brand. And connection matters. According to HubSpot, 85% of marketers say video is one of the most effective methods for engaging audiences with a brand.
The more people engage with your video, the stronger their connection to your brand becomes — and the more likely they are to stick with you.
Videos do more than grab attention — they inspire action. They bring your product or service to life in a way that text or images can’t, so viewers see how it fits into their lives.
Whether it’s a product demonstration, a customer story, or a glimpse of your brand’s values, videos build an emotional connection that drives purchase intent.
The numbers back this up, too. A whopping 82% of people have been convinced to buy after watching a video. Video marketing also delivers a strong ROI, with 90% of marketers reporting good results from their campaigns.
Marketers track this impact in different ways:
Even with different approaches to ROI, one thing is clear — video has the potential to do more than inform or entertain.
Pro tip: It’s worth noting that the trust video builds is powerful, but it’s not automatic. Consumers say video quality plays a big role in how much they trust a brand. Poorly shot or unclear videos can work against you, so invest in solid creatives.
Social media platforms aren’t shy about showing a preference for videos.
On X (formerly Twitter), four out of every five user sessions involve video viewing, with a 35% annual growth rate in video views and a 17% increase in time spent watching videos.
Instagram also shows a strong preference for video. Data from Buffer indicates that video posts on Instagram achieve higher reach than other content types, with videos outperforming carousels and images in terms of engagement.
If your goal is better reach, higher engagement, and more visibility, video content (read: ads) is a good way to go.
Mobile devices now dominate how we consume content, with over 60% of web traffic coming from mobile users per Oberlo. Videos align perfectly with this shift. They’re easy to watch on smaller screens and fit seamlessly into the fast-paced lifestyles of mobile users.
Short videos, in particular, perform exceptionally well on mobile. Around 75% of viewers use their phones to watch short-form content.
For advertisers, creating short mobile-friendly video ads isn’t just a good idea — it’s essential. Quick, engaging clips (like video banners on sites or search) match the way we scroll through feeds or multitask while using apps.
Video ads stick with people because they engage multiple senses at once. The mix of visuals, sound, and motion creates a stronger connection, making it easier to recall your message later. Even if someone isn’t ready to buy right away, they’ll remember your brand when the time comes.
Volvo’s “Epic Split” ad featuring Jean-Claude Van Damme is a perfect example. With a minimum of words, the ad demonstrated the stability and precision of Volvo trucks through striking visuals. It didn’t rely on heavy text or dialogue — the video itself delivered the message.
Years later, people still associate that moment with Volvo’s reliability.
Nevertheless….
These benefits don’t erase the hesitation many advertisers feel. Video creation is often seen as too time-consuming, too expensive, too difficult to measure ROI, or simply too complex for someone without prior experience.
We at Yango Campaigns understand these concerns, and have designed two formats: video ads and video banners.
Yango Ads Campaigns offers video ads and video banners — two great ways to use video in your campaigns. Video ads are short clips (5–60 seconds) designed to capture attention across various platforms. Video banners, on the other hand, are displayed as regular banners on partner sites but feature video content, often without sound.
Both options come with flexible pricing models (CPV or CPM for video ads; CPC or CPM for video banners). They also appear on a wide range of sites, including the Yango Video Network.
Both formats offer much more than just reach and affordability. We’ll share other perks, and show you how to launch each below.
Video ads on Yango Ads Campaigns allow you to engage a wide audience with compelling content. You can reach a multi-million audience across the Yango Video Network, including people who don’t watch traditional TV.
Video ad formats
Benefits of video ads in Yango Ads Campaigns
Video banners automatically play on a website or in an app: they appear on a user's screen without requiring any action from the viewer. Video banners are cheaper than full video ads because they function as banners, which usually have lower costs. They’re also easy to create by uploading images and videos.
Videos are not that complicated: a few small adjustments can make a big difference in how your ads perform. Here are some practical tips to help you get the most out of your video campaigns:
Video ads are a great way to capture attention and drive engagement. They allow you to tell your story, showcase your product, and create a stronger emotional connection with your audience.