Points of Growth is a podcast about the AdTech industry and its controversies, tools, and trends. Powered by Yango Ads.
Advertising is all about communication — yet somehow people in the industry rarely get a chance to sit at the same table and discuss what they work on every day. Well, now they do.
In this podcast, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.)
Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally.
Episode 1. What AdTech is about in 2025
We are kicking off with an episode about AdTech and "the now". What is this industry exactly? Where is advertising currently headed? Which events shaped the industry as we know it, and what are the key insights we have for 2025?
“We're constantly fed with so much information on a daily basis. It's actually so hard to keep up. But at what point do you say: okay, this is going to be here for a while? Versus something like, nope, this is going to disappear over the next two months. This is what we're trying to uncover here, discussing AdTech trends and patterns of the industry.” — says Neha Dawar, Business Development Manager at Yango Ads and the podcast host.
Listen to our podcast on Spotify, Apple Music and YouTube Music. More episodes will be released soon!
Our speakers:
Malika Kennedy, Chief Business Development Officer at Yango Ads in the Middle East and Africa
Deniz Chiftchi, Senior Monetization Expert at Yango Ads
Produced by: Aleksandra Grishina, Castpodcast Studio
Co-producers: Ivan Venberg, Andrey Belousov
