In this episode, Yango Ads’ host Neha Dawar is joined by Ignacio Ortiz, co-founder of X3M ad mediation, for an in-depth conversation on the rapidly evolving world of ad monetization and the transformative role of AI in shaping its future. Ignacio’s career journey — from law and finance to AdTech entrepreneurship — gives him a unique perspective on the industry’s missteps and its future. He argues that offering Ad Tech for free stifled innovation on the supply side, leaving developers with limited tools to optimize monetization.
From the challenges of user-level setups to predicting VIP players before they see their first ad, Ignacio shares insights from experience, bold opinions, and a vision for where the industry should head next. The conversation also touches on the human side of tech: reliance on tools like ChatGPT, and Ignacio’s recent leap from Argentina to Vietnam in search of new opportunities and inspiration.
If you want an insider’s view of what’s broken in AdTech, what’s working, and what’s coming next, this episode is not to be missed.
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