Hosted by Neha Dawar, the conversation brings together two prominent industry leaders — Linda Kender, Regional Director at MMA for the Middle East, and Bassem Yousry, Head of the Agency Department at Yango Ads.
Together, they discuss the changing landscape of digital marketing in UAE, tracing its evolution over the past 20 years and looking ahead to what comes next. From the early challenges of reaching fragmented national communities, to today’s highly personalized, AI-driven campaigns, the discussion explores how much has shifted — and how fast.
As Linda points out, the technology is advancing faster than marketers can keep up with, reshaping how personalization, budget optimization, and campaign strategy are approached. Both guests agree that while AI opens enormous creative and strategic possibilities, it also raises urgent ethical questions about transparency, trust, and the future of human creativity in marketing.
Tune in to this thought-provoking episode of Points of Growth to explore how AI is reshaping creativity, strategy, and the very relationship between brands and their audiences.
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