How Platforms Decide What You Buy, Points of Growth, Episode 11

Retail media is having a big moment, but as they continue to expand, the question remains: How do you build them right? And perhaps even more importantly: How do you balance commercial ambitions with a seamless user experience?

This episode cuts through the hype and examines how MENA region is reshaping the future of retail media — from fragmented identity systems and offline-heavy shopping behaviour to the rapid rise of mobile and quick-commerce ecosystems. It also explores why attribution has become increasingly complex and what advertisers can do to navigate the growing tension between relevance and intrusion.

Subscribe: Spotify | Apple Music | YouTube Music | Pocket Casts | Overcast

Our speakers:

Neha Dawar, Business Development Manager at Yango Ads and host of the podcast

Jugal Limbachiya, Chief Product Officer, Yango Ads

Konstantin von Wedel, Strategy Director, Platformance.io

Produced by: Tsvetelina Miteva, Castpodcast Studio

Co-producers: Ivan Venberg, Andrei Belousov