As the industry shifts under the weight of AI tools, privacy laws, and platform changes, the discussion dives into the difference between real KPIs and outdated metrics, emphasizing why marketers should prioritize quality over quantity. The episode also explores the ongoing challenge of balancing short-term performance with long-term brand growth, the controversial resurgence of email open rates as a valuable signal, and whether having a narrow KPI focus — so-called “tunnel vision” — might sometimes be just what’s needed.
This episode is a must-listen for content marketers, growth strategists, and digital advertisers navigating this fast-changing landscape. Packed with insights (and the occasional hot take), it challenges listeners to rethink what success really looks like — and how to measure it.
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Our speakers:
Neha Dawar, Business Development Manager at Yango Ads and host of the podcast
Madeleine Chill Gabay, Content Lead at Yango Ads
Sebastian Loaiza, Senior Growth Manager at Yango Ads
Produced by: Aleksandra Grishina, Castpodcast Studio
Co-producers: Ivan Venberg, Andrey Belousov