With a population eager to embrace innovation, Vietnamese users are quick to adopt new formats such as social commerce, gamified ads, and TikTok Shop. This openness has fueled the rapid growth of superapps like MoMo, which seamlessly combine payments, shopping, entertainment, and even charitable giving into a single ecosystem. This way, superapps are becoming powerful hubs of data centralization, allowing advertisers to design full-funnel campaigns all within one platform.
As Vietnam continues to lead Southeast Asia’s mobile-first shift, its superapp landscape offers a glimpse of what the future of marketing could look like worldwide: integrated, data-driven, and relentlessly user-centric.
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Our speakers:
Neha Dawar, Business Development Manager at Yango Ads and host of the podcast
Senior Growth Marketing Manager at MoMo app
Thu Nguyen, Business Development Manager at Yango Ads Vietnam
Produced by: Tsvetelina Miteva, Castpodcast Studio
Co-producers: Ivan Venberg, Andrei Belousov