With insights from both the ad tech and publishing sides of the industry, the episode takes a clear-eyed look at the evolving dynamics of mobile advertising. As the app economy matures and competition intensifies, the discussion explores how developers and publishers are rethinking ad formats, optimizing revenue strategies, and adapting to the increasingly nuanced expectations of their users.
The episode highlights striking regional contrasts in user behavior and ad performance. In markets like India and Brazil, users tend to be more receptive to advertising — particularly rewarded formats that enhance gameplay or app functionality. In contrast, Western audiences show lower tolerance, prompting developers to rethink frequency and placement.
At its core, this episode is a practical and thoughtful guide to navigating global app monetization in an increasingly complex landscape. It underscores the importance of cultural sensitivity, careful testing, and continuous adaptation. Whether you’re entering a new market, exploring new formats, or simply looking to strike a better balance between engagement and revenue, this conversation offers a grounded, real-world perspective on where mobile advertising is headed next.
Subscribe: Spotify | Apple Music | YouTube Music | Pocket Casts | Overcast
Our speakers:
Neha Dawar, Business Development Manager at Yango Ads and host of the podcast
Abdullah Homsi — Supply Regional Manager at Yango Ads
Stanislav Fedorov — CEO and Founder of Sensus Games
Produced by: Aleksandra Grishina, Castpodcast Studio
Co-producers: Ivan Venberg, Andrey Belousov