Learn how Campaigns by Yango Ads helped PlayD, a South Korean marketing agency, boost its client’s ad performance over the course of a month.
One of PlayD’s major clients, Lotte Hotels & Resorts, wanted to expand its search advertising targeting in Russia.
| -21% user bounce rate |
+5% average session time |
| +10% CTR |
+30% ROAS |
PlayD + Lotte Hotels & Resorts
Improve client’s ROAS in Russia.
After PlayD implemented Metrica on the Lotte Hotels & Resorts website in July 2024, the business saw a significant improvement in conversion and other key marketing metrics.