How PlayD grew its client’s ROAS by 30% with Yango

Learn how Campaigns by Yango Ads helped PlayD, a South Korean marketing agency, boost its client’s ad performance over the course of a month. 

One of PlayD’s major clients, Lotte Hotels & Resorts, wanted to expand its search advertising targeting in Russia. 

Client

PlayD + Lotte Hotels & Resorts

Task

Improve client’s ROAS in Russia. 

Solution

After PlayD implemented Metrica on the Lotte Hotels & Resorts website in July 2024, the business saw a significant improvement in conversion and other key marketing metrics.