How PlayD grew Lotte Hotels & Resorts’ ROAS by 30% with Yango Ads

Discover how South Korea’s largest digital agency used Yango Ads Campaigns and Yango Ads Analytics to improve ad performance for a luxury hotel chain in just one month.

Challenge

Lotte Hotels & Resorts, South Korea’s largest premium hotel group with 37+ global branches, was facing a performance dip in its campaigns in one specific region. Their properties in Vladivostok, St. Petersburg, and Moscow were seeing a decline in ROAS, and the brand needed a strategic reset to drive more bookings from local travelers.

To help turn things around, they turned to PlayD, the country’s largest digital marketing agency, known for its expertise in performance marketing and international growth.

Solution

In July 2024, PlayD implemented Yango Ads Analytics on Lotte’s website, and linked it with Yango Ads Campaigns to run high-performing ads. They grouped the Search Ads campaigns using a Portfolio Strategy, and optimized the overall budget with the Maximum Conversions Strategy. This led to more conversions.

Results

In a little over a month, Lotte Hotel St. Petersburg’s ad performance showed a reduction in user bounce rate, and an increase in average page session time. Also, its CTR grew by 10.22%, while its ROAS grew by 30.28%.

“Thanks to Yango Ads Analytics’s precise data tracking and the efficient automated bidding system of Campaigns, we achieved excellent ROAS results, and we expect continued improvement over time."

— Seunghun Han, Strategic Partnership Director at PlayD

This case proves that when you combine local advertising platforms, strong analytics, and smart automation, you can unlock real performance — and unlock it fast. PlayD and Lotte Hotels & Resorts proved that even a one-month window is enough to start seeing better conversions.