User segments let you run highly targeted performance campaigns based on visitor interaction history. Yango automatically segments users into three primary groups:
Information
Definition
Recommended target KPIs
Buyers
Visitors who have made previous purchases.
Set CPA/ROAS targets based on historical results.
Non-buyers
Visitors who haven't yet purchased or are dormant.
Adjust targets by lowering ROADS
or increasing CPA (by 30-60%) due to higher acquisition costs.
New users
First-time site visitors without prior interactions.
Further adjust targets (lower ROAS
or higher CPA by 50-80%) to reflect
the higher initial acquisition cost.
Getting started
Contact your Account Manager to set up user segments tailored to your business objectives.