Photo Founder of Lion Words consultancy
Founder of Lion Words consultancy

Diane Wiredu

I’m a messaging strategist and the founder of Lion Words, a messaging consultancy for B2B tech and SaaS companies. I believe great messaging makes the value of a product easier to understand — and that’s often the fastest path to stronger commercial results.

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MOST RECENT ARTICLES

Are we entering the second round of mediation wars?
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Are we entering the second round of mediation wars?

By Ignacio Ortiz
Co-founder of X3M
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Why playable ads rule UA: Trends, formats & winning concepts
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Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
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No, a headline tweak won’t fix your differentiation problem
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No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
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Your last-click dashboard is lying to you
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Your last-click dashboard is lying to you

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A podcast exploring the ever-changing contours of martech
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See more arrow
Are we entering the second round of mediation wars?
Monetization

Are we entering the second round of mediation wars?

By Ignacio Ortiz
Co-founder of X3M
Get Attributed
Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get Attributed
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Get Attributed
Your last-click dashboard is lying to you
Advertising

Your last-click dashboard is lying to you

By Attributed
A podcast exploring the ever-changing contours of martech
Get Attributed
See more arrow