Photo Mobile marketing enthusiast and UA consultant
Mobile marketing enthusiast and UA consultant

Matej Lancaric

I’m a user acquisition consultant focused on mobile games. For more than a decade, I’ve been working with developers around the world on multi-channel user acquisition, global launch planning, and growth. I am also the co-host of the Two & a Half Gamers podcast, where I share insights on mobile gaming, user acquisition, and industry trends.

MOST RECENT ARTICLES

Are we entering the second round of mediation wars?
Monetization

Are we entering the second round of mediation wars?

By Ignacio Ortiz
Co-founder of X3M
Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Your last-click dashboard is lying to you
Advertising

Your last-click dashboard is lying to you

By Attributed
A podcast exploring the ever-changing contours of martech
See more arrow
Are we entering the second round of mediation wars?
Monetization

Are we entering the second round of mediation wars?

By Ignacio Ortiz
Co-founder of X3M
Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Your last-click dashboard is lying to you
Advertising

Your last-click dashboard is lying to you

By Attributed
A podcast exploring the ever-changing contours of martech
See more arrow