Points of growth
A podcast about the AdTech industry and its controversies, tools, and trends. Powered by Yango Ads
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Retail media vs UX: who wins?
Retail media is having a big moment, but as they continue to expand, the question remains: How do you build them right? And perhaps even more importantly: How do you balance commercial ambitions with a seamless user experience?
Episode 11Dec 02, 2025 -
The End of the Duopoly: What’s Next for App Growth
How can app marketers succeed when privacy limits tighten, data scatters, and algorithms keep rewriting themselves? The answer lies in smart diversification of UA channels, and this episode of Points of Growth breaks down how to do it effectively without draining budgets.
Episode 10Nov 18, 2025 -
Vietnam’s Superapp Boom: What Marketers Can Learn
Vietnam is one of the world’s most mobile-first economies. How is this reshaping how consumers and brands interact with mobile apps?
Episode 9Oct 07, 2025 -
Personal Data in Exchange for Relevance: How AI Masks Its Invasiveness in Marketing
What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? The eight episode of Points of Growth podcast dives into the topic.
Episode 8Sep 23, 2025 -
Ignacio Ortiz, X3M: “AdTech used to be free — and that was a mistake.”
Meet the new season of Points of Growth podcast. In it, Yango Ads professionals talk to global advertising and monetization experts who shape the ever-changing landscape of AdTech.
Episode 7Sep 09, 2025 -
From Entry to Belonging: Winning Emerging Markets
In this episode of Points of Growth, the conversation turns to one of the defining business questions of 2025: how can global brands expand into emerging markets in a way that truly resonates with local consumers?
Episode 6Aug 12, 2025 -
Inside the Shifting Landscape of Mobile Ads Across Global Markets
In this episode, the conversation turns to a critical question for 2025: how can apps monetize effectively without compromising user experience?
Episode 5Jul 29, 2025 -
Are We Measuring What Matters? A New Look at KPIs in 2025
Tune in to the fourth episode of the Points of Growth podcast to hear why the KPIs you’ve always trusted might not be telling the full story.
Episode 4Jul 15, 2025 -
Monetize Without Compromise
What are the different ways to monetize your app in 2025, and how exactly do they work? How do you know which strategy to choose and follow?
Episode 3Jul 01, 2025 -
The Advertising Toolkit You Actually Need
Tune into Episode 2 of Points of Growth podcast by Yango Ads, where we share real-world insights on building the right advertising toolset in 2025.
Episode 2Jun 17, 2025 -
Inside AdTech: A Fresh Look at Industry Shifts
Points of Growth is a podcast about the AdTech industry and its controversies, tools, and trends. Powered by Yango Ads.
Episode 1Jun 02, 2025