Mobile advertising often comes with challenges: publishers look to maximize revenue, while advertisers aim for consistent performance across fragmented supply. Yango Ads and BIGO Ads built a partnership to address these challenges.
The collaboration is built on a two-way integration, where both platforms contribute across the programmatic ecosystem. BIGO Ads operates as both a supply-side and demand-side partner, while Yango Ads brings its DSP capabilities and global advertiser demand.
This setup allows both platforms to:
- Exchange traffic and demand more efficiently
- Increase competition for inventory
- Improve delivery across multiple markets
As a result, advertisers gain access to high-quality mobile audiences, while publishers benefit from stronger monetization opportunities.
How the integration works
The integration runs fully programmatically, enabling real-time matching between supply and demand. Both platforms continuously optimize delivery based on performance signals, reducing the need for manual adjustments.
Yango Ads brings global advertiser demand, real-time bidding, and creative optimization, while BIGO Ads provides scalable mobile inventory and operates across both supply and demand.
Together, this creates a more efficient system where campaigns can scale across markets without losing performance.
"This partnership allows us to connect advertisers with high-quality users while maintaining strong performance. It’s a great example of how supply and demand can work together more efficiently." — Anastasia Kim, Yango Ads team
Why it works
This is not just a technical integration, but a partnership built on aligned incentives. By operating across both supply and demand, the platforms create a more balanced and competitive marketplace.
Real-time optimization helps maintain stable performance as campaigns scale, while increased competition for inventory supports stronger monetization. At the same time, advertisers gain access to a wider range of high-quality mobile audiences across markets.
"Operating across both demand and supply allows us to create more value for our partners and improve how inventory is monetized. The integration with Yango Ads strengthens that ecosystem." — Eden Liu, Head of Global Business at BIGO Ads.
Quality is non-negotiable
Both teams agreed from day one that scale means nothing without reliability. The partnership is built around:
- Strict ad moderation
- Anti-fraud protection
- Compliance with local regulations
- Transparent reporting for all parties
This ensures a stable environment where publishers can grow revenue consistently, advertisers achieve predictable performance, and users see relevant, high-quality ads.
The impact
By combining BIGO Ads’ dual role as DSP and SSP with Yango Ads’ optimization capabilities, the partnership improves efficiency across the entire programmatic chain.
Publishers benefit from increased demand and stronger monetization, advertisers achieve stable and scalable performance, and both platforms expand their reach across global markets.
