tapmad partnered with Jack of Digital and Yango Ads to expand reach and drive user engagement through in-app advertising within the Yango SuperApp. The campaign focused on high-visibility placements to maximize impressions and clicks over
a short, performance-driven flight.
The Client
tapmad is the leading OTT streaming platform in Pakistan, offering uninterrupted access to cricket, football, and other major sporting events in HD quality. tapmad focuses on delivering accessible, high-quality entertainment, making it especially appealing to younger, mobile-first users.
The Agency
Jack of Digital is one of the leading digital marketing agencies in Karachi, Pakistan. They provide data-driven marketing solutions for brands looking to grow in digital environments and reach their audiences across multiple channels.
Goal
With this in-app campaign, tapmad aimed to:
- Maximize reach and visibility within a short campaign window
- Engage users across high-frequency touchpoints
- Drive efficient traffic and interaction through premium placements
Solution
To achieve these goals, the client leveraged Yango SuperApp’s high-traffic environment and combined multiple ad formats:
- Main Banner
Positioned for maximum visibility and consistent exposure - Promostripe
Designed for lightweight, repeated engagement throughout the user journey
This dual-format approach ensured both high reach and frequent touchpoints, reinforcing brand recall while encouraging clicks. The campaign has been live for February 6–20, 2026.
Results
By leveraging Yango SuperApp’s in-app advertising formats, tapmad successfully amplified its reach and generated meaningful engagement in just two weeks.
The campaign overdelivered on its core KPI — impressions (106% of the plan). Promostripe clearly outperformed in engagement, delivering 3x higher CTR than the Main Banner. While the Main Banner delivered scale, Promostripe drove the majority of user interaction.
This tapmad campaign demonstrates how a well-structured in-app media strategy can successfully combine scale and performance:
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2M+
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1,311
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0.85%
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2,54%
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Key takeaways
1. High-impact placements drive scale
Promostripe visibility played a critical role in reaching over 2 million users in a short timeframe. Promostripe impressions reached 1 310 327, while Main Banner delivered 786 469.
2. Format mix improves performance
Combining persistent (Promostripe) and dominant (Main Banner) formats created multiple engagement opportunities.
3. In-app ecosystems boost efficiency
Advertising within a super app environment allowed tapmad to meet users where they were already spending their time, increasing interaction rates.
