In 2026, revenue from the Yango Ads and DT partnership grew 123% YoY, and ad request volume grew 150% YoY. DT is now one of Yango Ads’ top SSP partners. The results reflect 10 years of joint work on inventory quality, supply paths, and scale.
A partnership since 2016
Yango Ads and DT have worked together in programmatic advertising since 2016. DT is a global mobile advertising platform that works with advertisers, publishers, operators, and device manufacturers. In this partnership, DT supplies mobile app inventory as an SSP, and Yango Ads connects that supply to advertiser demand through its DSP.
Since then, the teams have improved the connection and expanded the available inventory. Recent work focused on three areas: ad rendering, direct supply, and traffic scale.
Improving inventory and ad rendering
The teams reviewed the available rendering templates and selected those that best fit Yango Ads campaign requirements.
Direct paths now carry more DT inventory
The teams worked on supply path optimization (SPO) to increase the share of DT inventory that reaches Yango Ads through a direct connection rather than reseller paths.
Yango Ads optimized its buying algorithms, and both teams worked together to improve the completeness of supply chain information (schain).
As a result, direct DT inventory now accounts for a significant share of the overall supply mix.
Scaling programmatic supply
The volume of ad requests received from DT increased 150% YoY, giving the Yango Ads DSP more mobile inventory for its advertisers.
Results
The work between Yango Ads and DT delivered:
- +123% YoY revenue
- +150% YoY ad request volume
- A significant share of DT inventory received directly
DT is now one of Yango Ads’ top SSP partners.
After nearly ten years of working together, the teams continue to develop the partnership, improving the connection between DT supply and Yango Ads advertiser demand.
