SensusTech, a US-based app publisher, saw new opportunities in the Russian market after major brands exited the region. By focusing on organic growth, localization, and optimized monetization, the company grew to 250K monthly active users (MAU) and built a stable revenue stream.
Meet Stanislav Fedorov from SensusTech and Sensus Games
Founder of SensusTech — a developer of Smart TV apps and mobile games, adapting its monetization strategy based on market trends. As ad revenue in Western markets declined, the company shifted its focus to regions with high engagement and lower competition.
More about SensusTech
SensusTech began as an ambitious venture into the mobile app industry and has since grown into a global publisher of utility and gaming apps.
- Industry: mobile app & game development
- Location: Miami, FL, USA
- Team size: mid-sized developer group
- App portfolio: 20+ apps
- Main revenue model: ads & platform bidding
- Geography: global, majority in the United States, Eastern Europe and Latin America
SensusTech initially focused on Tier-2 markets, where affordable smartphones and a strong gaming culture presented business opportunities.
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Stanislav Fedorov, |
More about SensusTech Founded: 2016
Genre: utility and gaming OS: iOS and Android Based in: Miami, FL, USA Geography: worldwide, majority in the United States, Eastern Europe and Latin America. |
Why did you focus on the Russian market?
After Google Ads exited, ad rates dropped, and keyword competition became lower. This made it easier to attract users and monetize effectively.
How did you grow without paid advertising?
We relied on App Store Optimization (ASO) instead of paid ads. With low competition, we quickly ranked high in search results, leading to 100K-200K monthly downloads and top 3 rankings in the App Store within a week.
What role did localization play?
We fully translated and adapted our apps, which took less than a week and cost about $100-$150 per app. This small investment led to higher engagement and better monetization rates.
How did Ad Network by Yango Ads help?
With Google Ads unavailable, we needed a local ad solution. Ad Network gave us:
- access to a large ad ecosystem in popular local apps;
- AI-driven ad targeting for better CPM rates;
- reliable payouts for a steady revenue stream.
After integration, our monetization performance improved significantly.
What were the final results?
By focusing on organic growth, localization, and monetization optimization, we achieved 250K MAU and stable ad revenue. This market has become one of our most profitable regions.
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The result of using Yango Ad Network in the new market |
