March is a strategically rich month for retail and ecommerce in the Middle East and North Africa, especially in the UAE and Saudi Arabia.
Three meaningful consumer occasions are shaping the calendar this month:
- Ramadan (ongoing until March 18)
- Eid al-Fitr (around March 20)
- Mother’s Day (March 21 — celebrated widely across the region)
Each drives distinct behaviour, from purposeful planning to emotional gifting, giving you multiple levers to pull across awareness, engagement and conversions. Below, we break down the key local trends shaping each moment and share a practical product playbook you can use with Yango Ads.
What matters in the region this March
Mother’s Day
Mother’s Day in the UAE and Saudi Arabia arrives right at the intersection of Ramadan and the run-up to Eid, which makes it a natural extension of seasonal spending rather than a separate campaign window:
- Local retailers and brands report consistent uplift in beauty, jewelry, gifting, and dining categories around March 15–21.
- Social engagement spikes as consumers search for meaningful gifts and experiences.
- Mobile ecommerce continues to dominate, with ~70%+ of traffic coming from smartphones across GCC markets.
Ramadan, Eid and Mother’s Day each bring different audience mindsets — from thoughtful planning to celebration and gifting. Across these moments, our Yango Ads product suite helps you move users along the funnel with precision.
How Yango Ads can support your March ad strategy
Based on what we’re seeing across the region in March, a smart combination of awareness, traffic, and retargeting formats works best. Here’s how you can approach it with Yango Ads.
Yango Ads Campaigns (CPC & CPM)
Display campaigns give you flexibility to adapt to both moments.
How you can use it
- Boost visibility during Ramadan and Eid peak windows
- Support Mother’s Day storytelling and gift promos
- Use CPC where performance efficiency is critical
- Use CPM to dominate premium placements and secure availability
Strong category fit
Retail · Beauty & Personal Care · Jewelry & Gifts · FMCG · Marketplaces
Ads in Yango SuperApp
Yango SuperApp offers consistent reach at moments when users are active across services and routines.
How you can use it
- Promote flash deals and seasonal bundles
- Support Mother’s Day promotions before and on 21 March
- Drive users to in-app or external landing pages with high recall
Strong category fit
Retail · Beauty · Food & Dining · Services · Lifestyle
Retail Media in Yango Ads Campaigns
Retail Media helps brands reach high-intent shoppers close to purchase, especially important during clustered occasions like Ramadan + Eid + Mother’s Day.
How you can use it
- Access first-party retail data and high-intent audiences
- Target users at the point of purchase both onsite and offsite
- Segment by real shopping behavior, not just profiles
- Increase visibility within brand-safe retail environments
Strong category fit
Retail · FMCG · Gifts · Home · Electronics
Yango Maps (CPM)
CPM banners in Yango Maps A is a strong solution for enhancing local discovery and promoting store locations.
How you can use it
- Promote store locations and in-store offers for Ramadan, Eid and Mother’s Day
- Reach intent-rich audiences when they search for nearby services
- Boost foot traffic for O2O campaigns
Strong category fit
Retail · Dining · Beauty · Services · Local Commerce
Y.Travel — Middle East Seasons
Best for: Reaching CIS travelers during the busy spring travel season
From now through April 2026, Y.Travel is running Middle East Seasons — a special project designed to boost spring bookings to Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Sharm El Sheikh, Hurghada, Oman, and Morocco.
Y.Travel is a go-to platform for CIS travelers, so the project includes a special promo code to encourage bookings to warm-weather destinations this spring.
Each destination gets its own page with up to 12 partner hotel spots (available for purchase) and helpful travel content — things to do, getting around, money tips, required documents, and more. It's a great mix of inspiration and booking intent.
Project scale
- 600K+ unique landing page visits
- 42M+ overall reach
Promotion support
- Main page and in-app placements
- Media and performance amplification
- Influencer, CRM, and partner support
Strong category fit
Hotels · Resorts · Airlines · OTAs · Entertainment & shopping destinations
