Yango Ads works across the programmatic ecosystem — as both a DSP and an SSP. That means we’re not just connecting advertisers and app developers. We’re also responsible for the quality of traffic our partners receive, on both sides of the exchange. And we take that responsibility seriously.
When DSPs bid through Yango Ads, you’re not just accessing premium inventory. You’re also buying into one of the most fraud-resistant ecosystems in mobile advertising.
This post gives DSP partners a clear view of how our SSP detects and blocks invalid traffic before it ever reaches your app.
Real users only: how fraud prevention starts early
Our anti-fraud system starts working before the auction begins. Every incoming ad request is scanned in real time using more than 200 proprietary rules and behavioral checks. These include:
- Viewability metrics
- Click and gesture patterns
- SDK integrity signals
- Known threat profiles
- Device and app environment consistency
By embedding fraud detection directly into our auction logic, we prevent malicious traffic from participating in the bidding process altogether. This helps ensure that what you’re paying for are real impressions shown to real users, and not spoofed installs, click farms, or SDK-repacked bots.
Powered by first-party data and verified supply
Yango Ads operates as a direct, closed-loop system, meaning we don’t rely on third-party resellers or opaque intermediaries. All supply comes from owned and operated inventory and 30,000+ vetted mobile apps using our official SDK. This setup allows us to maintain full visibility into traffic sources, strengthen enforcement, and reduce exposure to manipulated inventory.
By the way, we don’t share your campaigns with third-party networks. All traffic is delivered straight to premium publishers.
Support for app-ads.txt and seller.json for transparent and authorized buying
We actively promote the use of app-ads.txt and seller.json — the IAB’s open standard for declaring authorized sellers. Publishers in our network are required to list our platform correctly, and we routinely verify these records against requests in real time. This helps DSPs avoid unauthorized resellers and domain spoofing attempts.
Continuous updates to stay ahead of attackers
Fraud tactics evolve. So do we. Our fraud prevention rules are confidential and constantly updated based on new threat intelligence and suspicious behavior patterns we detect across the ecosystem.
Because bad actors don’t know what checks they’re up against, it’s harder for them to adapt and easier for us to stop them.
Fraud-free from the first request
With Yango Ads, your bids go toward real people, not fraud. Our SSP was built for performance, transparency, and control. And fraud protection isn’t an add-on. It’s part of how the system works from the ground up.
