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Points of Growth, episode 2: Essential Advertising Toolbox

By Yango Ads
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John Smith
An author and just a good person
Taylor is a Content Marketer at Yango Ads. Over the past ten years, he has held senior content positions at Greggs and 7/11 Sverige.

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Tune into Episode 2 of Points of Growth podcast by Yango Ads, where we share real-world insights on building the right advertising toolset in 2025.

From managing tight budgets and choosing the right platforms to balancing AI automation with human strategy, this episode covers the key challenges and solutions shaping today’s AdTech landscape.

Whether you're a brand manager, media strategist, or curious marketer, you'll walk away with actionable tips on campaign optimization, performance reporting, and emerging ad formats like short-form video and geo-targeted ads.

Don't miss this honest, fast-paced conversation full of practical advice, hot takes, and real industry experience.

Listen to the second episode of the podcast on Spotify, Apple Music, and YouTube Music. More episodes are coming!

Our speakers:

Neha Dawar, Business Development Manager at Yango Ads and the podcast host

Rifki Novrian, Key Account Manager at Yango Ads

Daria Gordeeva, PMM Yango Ad Campaigns at Yango Ads

Produced by: Aleksandra Grishina, Castpodcast Studio

Co-producers: Ivan Venberg, Andrey Belousov

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