We sat down with Bidmachine to discuss how our partnership has helped them scale and the results they’ve seen so far. Keep reading to hear their thoughts on our collaboration and the numbers behind it.
Why did you decide to partner with Yango Ads?
We were looking for a reliable and effective DSP/SSP partner to help optimize monetization, particularly in the CIS region. After evaluating multiple options, we chose Yango Ads.
What exactly was the partnership about?
Yango Ads offers a DSP called Yango Ads Campaigns and an SDK that serves as an SSP. The goal was to integrate Bidmachine’s SSP with Yango Ads’ DSP and vice versa. After integrating with Yango Ads Campaigns, the 50,000 apps with the Bidmachine SDK — including their partners at NewPubCo studio — began serving ads from Yango Ads Campaigns.
Have you seen any results already? Was it worth it?
100%. The integration with Yango Ads’ SSP has also been incredibly beneficial. Yango Ads became one of the top DSPs for BidMachine in the CIS region, and top-5 DSP globally. It allowed us to access more high-quality demand, which boosted ad performance and monetization.
Any plans for the future?
Looking ahead, we’re excited to keep growing with Yango Ads – one of the strongest players in emerging markets. Our main focus will be on improving things like ad rendering and targeting, while also exploring new markets to keep driving growth and monetization.
