SB-Games, a mobile game development studio, integrated App Monetization by Yango Ads into its projects to streamline ad monetization. After testing the service on one app and seeing a 91% ARPU increase in just two weeks, the team expanded to 18 applications, leading to an average revenue growth of 40%.
Meet SB-Games
Mobile game studio focused on card and casual games. It finds and develops unique game ideas, creating engaging experiences for players worldwide.
- Industry: mobile game development
- Number of apps: 20+
- Primary revenue model: advertising
- Geography: Eastern Europe, Latin America
Why did you decide to try App Monetization?
Our primary revenue comes from ads, but managing them was taking too much time. We needed a solution that could increase earnings without manual configuration. In early 2023, we decided to test App Monetization on one of our apps.
What were the results of the initial test?
We tested the service on a puzzle game, and within two weeks, ARPU increased by 91%. The integration was fast — the step-by-step guide made it easy, and the support team was always available to help.
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Game 1, Game 2, Game 3, Game 4, Game 5, etc. Description: ARPU rise two weeks after integrating App Monetization. |
Income - Revenue Description: Revenue and eCPM trends after enabling App Monetization. |
How did this success impact your monetization strategy?
After seeing the results, we gradually connected 18 applications to the service. Within a month, the App Monetization team was managing all our projects.
How does App Monetization optimize revenue?
The experts analyzed our audience demographics and behavior to configure ad networks for maximum revenue. They integrated Yango Ads, AppLovin, AdMob, Unity Ads, Mintegral, MyTarget, and ironSource, optimizing banner and full-screen ad formats. They also continuously optimize ad performance and suggest new placement opportunities.
What were the final results?
On average, ARPU across all projects increased by 40%, with some apps seeing growth of up to 100%. With App Monetization handling all ad settings, we could focus entirely on game development.
