< Guides & Reports

The AdTech Trends 2025 Playbook

What’s up in AdTech in 2025? Yango Ads experts look at new and growing trends.

caver-1-min

Do privacy regulations change the landscape of digital advertising? Is there an opportunity for app owners to scale their products in emerging markets? And are we running out of ad inventory?

As the world goes mobile-first, everything is changing at lightning speed. The app monetization topic is red hot as developers and app owners look for new keys to their audience. Some markets become oversaturated, while others prosper and deserve our attention. The auction is becoming fairer and publishers need to get creative when it comes to inventory. In a nutshell, the AdTech industry is booming.

Yango Ads experts got together to create a practical (and playful) guide about trends in AdTech in 2025. Get yourself a copy to get actionable tips, expert insights and more to set yourself up for success

article-cta-image-1

Grow your reach with Yandex Direct

Expand your app monetization and ads knowledge with detailed tutorials and case studies
Learn more

More stories in blog

See all
May opportunities for advertising agencies in the Middle East

May opportunities for advertising agencies in the Middle East

May in the Middle East: key moments for advertisers This May brings a wave of important local holidays — and with them, perfect opportunities to ...
Advertising
How to capture March demand with Yango Ads

How to capture March demand with Yango Ads

March is a strategically rich month for retail and ecommerce in the Middle East and North Africa, especially in the UAE and Saudi Arabia. Three ...
Advertising
How to capture Ramadan 2026 demand with a full-funnel strategy

How to capture Ramadan 2026 demand with a full-funnel strategy

Ramadan 2026 is coming up, and brands in the Middle East prepare for it well in advance. With the holy month expected to start around February 17–18, ...
Advertising
How Yango Ads keeps fraud out and real users in

How Yango Ads keeps fraud out and real users in

Yango Ads works across the programmatic ecosystem — as both a DSP and an SSP. That means we’re not just connecting advertisers and app developers. ...
See all