< Guides & Reports

The AdTech Trends 2025 Playbook

What’s up in AdTech in 2025? Yango Ads experts look at new and growing trends.

caver-1-min

Do privacy regulations change the landscape of digital advertising? Is there an opportunity for app owners to scale their products in emerging markets? And are we running out of ad inventory?

As the world goes mobile-first, everything is changing at lightning speed. The app monetization topic is red hot as developers and app owners look for new keys to their audience. Some markets become oversaturated, while others prosper and deserve our attention. The auction is becoming fairer and publishers need to get creative when it comes to inventory. In a nutshell, the AdTech industry is booming.

Yango Ads experts got together to create a practical (and playful) guide about trends in AdTech in 2025. Get yourself a copy to get actionable tips, expert insights and more to set yourself up for success

article-cta-image-1

Grow your reach with Yandex Direct

Expand your app monetization and ads knowledge with detailed tutorials and case studies
Learn more

More stories in blog

See all
5 signs your app is ready for a new market 

5 signs your app is ready for a new market 

So, you've launched a successful app in your home market: downloads are steady, users are engaged, and your revenue is growing. Now you're wondering: ...
App monetization
How video ads are winning the battle for midcore gaming

How video ads are winning the battle for midcore gaming

Mobile games come in many shapes and forms — from casual games that you can play with just a few taps to complex ones that take months to master. In ...
Advertising
Mobile game monetization strategies that drive revenue

Mobile game monetization strategies that drive revenue

The most successful games aren't just fun to play — they're built with clear revenue strategies that feel natural to players. Will your players watch ...
App monetization
See all