< Guides & Reports

The AdTech Trends 2025 Playbook

What’s up in AdTech in 2025? Yango Ads experts look at new and growing trends.

caver-1-min

Do privacy regulations change the landscape of digital advertising? Is there an opportunity for app owners to scale their products in emerging markets? And are we running out of ad inventory?

As the world goes mobile-first, everything is changing at lightning speed. The app monetization topic is red hot as developers and app owners look for new keys to their audience. Some markets become oversaturated, while others prosper and deserve our attention. The auction is becoming fairer and publishers need to get creative when it comes to inventory. In a nutshell, the AdTech industry is booming.

Yango Ads experts got together to create a practical (and playful) guide about trends in AdTech in 2025. Get yourself a copy to get actionable tips, expert insights and more to set yourself up for success

article-cta-image-1

Grow your reach with Yandex Direct

Expand your app monetization and ads knowledge with detailed tutorials and case studies
Learn more

More stories in blog

See all
How Yango Ads keeps fraud out and real users in

How Yango Ads keeps fraud out and real users in

Yango Ads works across the programmatic ecosystem — as both a DSP and an SSP. That means we’re not just connecting advertisers and app developers. ...
Mobile banner ads: complete guide to app monetization and revenue optimization

Mobile banner ads: complete guide to app monetization and revenue optimization

You’ve seen them a thousand times — slim rectangles at the top or bottom of the screen. You scroll, play, read, sometimes barely noticing them. Yet ...
App monetization
Mobile interstitial ads: Implementation, monetization, and best practices

Mobile interstitial ads: Implementation, monetization, and best practices

Your app just hit 100,000 daily active users — congrats! But here's what matters more: Are you capturing the full revenue potential from every single ...
App monetization
Rewarded video ads for mobile apps: implementation & ROI

Rewarded video ads for mobile apps: implementation & ROI

Your users are tired of forced ads, and your eCPMs show it. Interstitial fatigue is real, driving immediate exits while competitors quietly earn 71% ...
App monetization
See all