ForBlitz, an indie mobile app specializing in game modifications, turned to App Monetization to optimize its ad revenue. By integrating the solution, the team more than doubled its total revenue and saw an increase in ARPU by 237% while keeping operational costs stable.
Meet Ivan Smirnov from ForBlitz
Ivan Smirnov, an indie developer, initially created ForBlitz as a mobile app for downloading, installing, and managing mods for online games on Android. Over time, it has evolved into a community-driven platform with over 500,000 downloads on Google Play.
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Ivan Smirnov, |
Founded: 2020
Industry: mobile app development Team size: indie developer group Total downloads: 500,000+ Main revenue model: ads & subscriptions Geography: Eastern Europe & Thailand |
More about ForBlitz
ForBlitz started as a small project and has evolved into a widely used platform for game modifications.
- Industry: mobile app development
- Team size: indie developer group
- Total downloads: 500,000+
- Main revenue model: ads & subscriptions
- Geography: Eastern Europe & Thailand
Logo and the main page of the application
What challenges did you face with monetization?
We had two monetization methods: in-app purchases and ads. However, most of our revenue came from advertising, and we needed a more efficient solution to grow our income. Managing multiple ad networks manually was time-consuming, and we needed a stable and scalable monetization model.
Why did you choose App Monetization by Yango Ads?
We wanted a solution that would provide consistent revenue, simplify ad network management, and help us scale. App Monetization stood out because of its automated ad network configuration, expert support, and seamless payment system. Considering our traffic volume, we decided to give it a try.
How did App Monetization improve your revenue?
The integration process was fast and straightforward, thanks to our personal manager. The system automatically configured multiple ad networks, ensuring we displayed the most profitable ads. In addition, the Smart Waterfall technology helped optimize ad quality and user targeting. After a few months, we saw a significant increase in ARPU and total revenue.
What were the final results?
By using App Monetization, we increased ARPU by 237% and more than doubled our total revenue. Since our operational costs remained the same, this growth directly boosted our profitability. Thanks to this successful integration, we can now invest in new app development while maintaining stable income from ForBlitz.
The average revenue by user
