The Yango Ads Blog
Learn about monetization, advertising, and analytics from Yango Ads experts. Written by real people with a passion for what they do.
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5 signs your app is ready for a new market
So, you've launched a successful app in your home market: downloads are steady, users are engaged, and your revenue is growing. Now you're wondering: is it time to take the next step and expand internationally? While the potential rewards seem attractive, expanding too early — or into an overly competitive market — can strain your resources and even harm your business.
App monetizationMarch 05, 2025 4 min read -
How video ads are winning the battle for midcore gaming
Mobile games come in many shapes and forms — from casual games that you can play with just a few taps to complex ones that take months to master. In the middle you have "midcore" games, like Clash of Clans or PUBG Mobile. They’re easy to pick up and get users more and more invested as they play.
AdvertisingFebruary 27, 2025 4 min read -
Mobile game monetization strategies that drive revenue
The most successful games aren't just fun to play — they're built with clear revenue strategies that feel natural to players. Will your players watch ads? Buy extra features? Pay for a subscription? Whether you're working on your first game or looking to improve an existing one, understanding your options for earning revenue with your app helps you create something that both you and your players will enjoy.
App monetizationFebruary 04, 2025 7 min read -
Mobile ad networks: A complete guide to app monetization in 2025
Let's face it — we're all glued to our phones these days. That's why mobile advertising has become so attractive for app developers. The in-app advertising market is expected to reach $174 billion in 2025 and more than $365 billion by 2029.
App monetizationFebruary 03, 2025 8 min read -
Multiple ad networks: 3 ways to scale your app monetization
Your app is gaining new users, and revenue is flowing, but there's room for growth. You've heard other developers talk about using multiple ad networks to boost their revenue... but how exactly does that work? From technical integration to daily management, here's what you need to know about scaling up your app monetization strategy.
App monetizationJanuary 29, 2025 3 min read -
App monetization strategy: complete guide to mobile revenue
You've done the hard part — building and launching your app. But here's where things get tricky: turning your creation into a sustainable business. With mobile games alone generating $107.3 billion last year, the possibilities are endless. But which app monetization path is right for your app? Let's dig into what's actually working for successful apps right now.
App monetizationJanuary 29, 2025 7 min read -
What is geo-advertising, and how can it help you reach more customers?
More often than not, brands concentrate their advertising efforts on reaching large, distant audiences through social media and search ads. While these strategies have their place, it’s easy to overlook closer opportunities.
AdvertisingDecember 27, 2024 12 min read -
5 reasons to promote your hotel for emerging markets in winter
Now's the best time to start promoting your New Year's packages — millions of Russian travelers are already planning their winter holidays. Thailand alone welcomed 921,000 Russian visitors in early 2024 — up 16.3% from last year, with Oman and Qatar also on their getaway radar. Let's look into some travel patterns and discuss the best ways to reach Russian-speaking travelers.
AdvertisingDecember 26, 2024 4 min read -
Localized advertising: 5 steps to success in emerging markets
Running ads in Eastern Europe and the CIS? If you're not localizing your content, you might be missing out on most of your potential audience. Let's explore why localization is essential in these markets. Why localization matters What works in one market can fail in another if you don't consider local perspectives. German retailer MediaMarkt learned this lesson the hard way. Their ads used a pig mascot — a symbol of good luck in Germany. But Russian audiences were not impressed by the animal choice, as pigs are often negatively labeled as “sloppy” or “dirty” in Russia. This cultural mix-up ended up hurting the campaign's success.
AdvertisingDecember 26, 2024 4 min read -
How Telegram Ads work: your way to succeed in emerging markets
Telegram has become the main messaging and social platform in emerging markets all over the world. In Russia alone, Telegram has reached 86 million monthly active users — but many businesses still struggle to advertise there effectively. This guide will show you how to launch successful ad campaigns on Telegram and reach millions of new customers.
AdvertisingDecember 25, 2024 6 min read