The Yango Ads Blog
Learn about monetization, advertising, and analytics from Yango Ads experts. Written by real people with a passion for what they do.
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Points of Growth: Your AdTech Podcast by Yango Ads
Points of Growth is a podcast about the AdTech industry and its controversies, tools, and trends. Powered by Yango Ads.
Ad NetworkJune 02, 2025 1 min read -
Yango Ads DSP & SSP: Learn how it works and benefit from partnership
Discover how Yango Ads streamlines DSP and SSP integration with a transparent, high-performance ecosystem
May 30, 2025 4 min read -
iOS App Monetization: Revenue Strategies That Work
You’ve launched your app, it’s live on the App Store, and everything looks good: clean UI, solid reviews, promising downloads. But here’s the truth: getting noticed isn’t the same as making money. Turning attention into income? That’s where iOS app monetization comes in. For startups and lean development teams, the difference between an app that scales and one that silently fades often comes down to one thing – how you plan to earn.
App monetizationMay 26, 2025 17 min read -
Android App Monetization Strategies and Cross-Platform Earning Methods
Ever wonder why getting users to pay upfront feels like pushing a boulder uphill? We all dream of an app that covers its own costs – and maybe even funds the next big idea. But unless your logo sits alongside giants like Netflix or Spotify, asking for money at the door isn’t easy. Users today expect value first, payment second.
App monetizationMay 26, 2025 10 min read -
Ready for Vegas? Yango Ads is bringing the heat to MAU 2025!
Yango Ads is making its debut at MAU 2025 in sunny Las Vegas! We're thrilled to introduce our tailored solutions for apps, designed to help find and monetize audiences in emerging markets.
App monetizationMay 05, 2025 1 min read -
Ad monetization: Key metrics for revenue growth
With living costs rising, people are becoming more cautious with their spending. A PwC survey showed that more than half of global consumers are cutting back on non-essential purchases, and 15% have stopped spending money on discretionary items entirely.
App monetizationApril 30, 2025 7 min read -
How to increase ROAS (and stop wasting your ecommerce budget)
Everyone wants their ads to work harder. No one launches a campaign thinking, let’s see how much we can spend without getting anything back. But that’s exactly what happens when ROAS isn’t where it should be. Maybe you're watching costs creep up while conversions stay flat. Maybe you’re seeing a decent ROAS, but not enough to scale. Maybe your campaigns perform great one month and tank the next, and you're not sure why. So, how do you increase ROAS and get more revenue from your budget? This guide will help you figure out how to increase ROAS, what’s holding your returns back, and what changes can make your ad spend more profitable.
AdvertisingMarch 20, 2025 13 min read -
How to Prevent Creative Fatigue in Your Ad Campaigns
A recent study found that people encounter up to a hundred meaningful ads every day, each competing for attention that is becoming increasingly difficult to capture. Each time the same ad is shown to the same person, it loses its impact — a phenomenon known as creative fatigue.
AdvertisingMarch 14, 2025 7 min read -
O2O marketing: how to track offline sales from online ads
So you advertise online, but make sales in your physical store. You've probably wondered: "Which of my online ads actually bring customers to my business?". When you can't track the full customer journey, it's impossible to know which ads are worth your money. Online-to-Offline (O2O) marketing solves this problem by linking your digital ads to real-world sales. Whether someone visits your store, calls to place an order, or books an appointment after seeing your ad, O2O tracking shows you exactly which ads are working.
AdvertisingMarch 14, 2025 5 min read -
9 content marketing ideas for Travel Companies: Succeed with Yango Ads
You know the drill. Travelers scroll through your website, maybe glance at your social media, and sometimes even book — but not nearly as often as you'd like. You’ve tried everything you know about content marketing for travel companies: stunning photos, catchy taglines, blog posts. But it just isn’t working.
AdvertisingMarch 14, 2025 9 min read -
How to Create Effective CPC Video Ads with Yango Ads Campaigns
Creating video ads often feels like extra work. There’s planning, filming, editing — and let’s not even get started on adapting it for different screen orientations... It’s no wonder many advertisers stick with images and text instead.
AdvertisingMarch 14, 2025 9 min read -
5 signs your app is ready for a new market
So, you've launched a successful app in your home market: downloads are steady, users are engaged, and your revenue is growing. Now you're wondering: is it time to take the next step and expand internationally? While the potential rewards seem attractive, expanding too early — or into an overly competitive market — can strain your resources and even harm your business.
App monetizationMarch 05, 2025 4 min read -
How video ads are winning the battle for midcore gaming
Mobile games come in many shapes and forms — from casual games that you can play with just a few taps to complex ones that take months to master. In the middle you have "midcore" games, like Clash of Clans or PUBG Mobile. They’re easy to pick up and get users more and more invested as they play.
AdvertisingFebruary 27, 2025 4 min read -
Mobile game monetization strategies that drive revenue
The most successful games aren't just fun to play — they're built with clear revenue strategies that feel natural to players. Will your players watch ads? Buy extra features? Pay for a subscription? Whether you're working on your first game or looking to improve an existing one, understanding your options for earning revenue with your app helps you create something that both you and your players will enjoy.
App monetizationFebruary 04, 2025 7 min read -
Mobile ad networks: A complete guide to app monetization in 2025
Let's face it — we're all glued to our phones these days. That's why mobile advertising has become so attractive for app developers. The in-app advertising market is expected to reach $174 billion in 2025 and more than $365 billion by 2029.
App monetizationFebruary 03, 2025 8 min read -
Multiple Ad Networks: 3 Ways to Scale Your App Monetization
Your app is gaining new users, and revenue is flowing, but there's room for growth. You've heard other developers talk about using multiple ad networks to boost their revenue... but how exactly does that work? From technical integration to daily management, here's what you need to know about scaling up your app monetization strategy.
App monetizationJanuary 29, 2025 3 min read -
App Monetization Strategy: Complete Guide to Mobile Revenue
You've done the hard part — building and launching your app. But here's where things get tricky: turning your creation into a sustainable business. With mobile games alone generating $107.3 billion last year, the possibilities are endless. But which app monetization path is right for your app? Let's dig into what's actually working for successful apps right now.
App monetizationJanuary 29, 2025 7 min read -
What is geo-advertising, and how can it help you reach more customers?
More often than not, brands concentrate their advertising efforts on reaching large, distant audiences through social media and search ads. While these strategies have their place, it’s easy to overlook closer opportunities.
AdvertisingDecember 27, 2024 12 min read -
5 reasons to promote your hotel for emerging markets in winter
Now's the best time to start promoting your New Year's packages — millions of Russian travelers are already planning their winter holidays. Thailand alone welcomed 921,000 Russian visitors in early 2024 — up 16.3% from last year, with Oman and Qatar also on their getaway radar. Let's look into some travel patterns and discuss the best ways to reach Russian-speaking travelers.
AdvertisingDecember 26, 2024 4 min read