Engagement campaigns on Yango Ads Space are crafted to attract highly engaged, quality visitors, effectively powering your lower-funnel marketing efforts, like retargeting. These campaigns boost brand awareness, site engagement, and reduce bounce rates significantly.
Key benefits
- Optimized for engagement: We count an engaged session as a session that lasts at least 15 seconds or has a page depth of >1 (either >1 pages visited, or 1+ page hard-refreshes).
- Guaranteed viewability: Impressions are charged only if at least 50% of your ad is visible for one second or more (MRC standards).
- Versatile creative options: Adaptive display, dynamic, and static banners simplified by our streamlined processes.
- Fully-managed optimization: Automated, intelligent targeting via Yango’s advanced ML system.
Launching your campaign
Get in touch with your Account Manager or Technical Service Provider (TSP) to launch your campaign. We provide full-service setup and continuous optimization, including:
- Installation and validation of Yango Pixel.
- Creative asset management and campaign deployment.
- Ongoing optimization to match your business goals.
Once launched, you can monitor real-time performance metrics and detailed insights via the Yango Ads Space campaigns dashboard at space.yango.com.