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Intro to Performance campaigns

Performance campaigns in Yango Ads Space maximize conversions efficiently, driving measurable business results through user acquisition (UA) and retargeting. These campaigns use advanced machine-learning algorithms trained specifically on ecommerce data and are available across both web and app environments.

Key benefits:

  • Pay-per-result model: Pay only when a desired action, such as a sale is completed.
  • No wasted budget: Includes additional impressions, clicks, and assisted conversions at no extra cost.
  • Automated optimization: Real-time ML-driven bidding and targeting adjustments to meet CPA or ROAS goals.
  • Dynamic targeting and ad formats: Reach valuable users through dynamic product feeds, adaptive banners, and sophisticated audience targeting.

Launching your campaign

Contact your Account Manager or Technical Service Provider (TSP) to get started. We handle full setup and ongoing optimization, including:

  • Helping install of Yango Pixel for websites and/or integration with your Mobile Measurement Partner (MMP) for apps
  • Uploading and managing your product feeds
  • Optimizing your ad strategy to match your business goals

Once launched, you can monitor real-time performance metrics and detailed insights via the Yango Ads Space campaigns dashboard at space.yango.com.