In Yango Ads Space Engagement campaigns, agencies that manage campaigns for their clients have the option to set a media cost markup.
With media cost markup enabled, the budgets, CPM, and cost that the agency sees for an advertiser show the final price the agency charges its client for the Engagement campaigns it manages. This final price is intended to include the cost of all viewable impressions plus any markup the agency charges for its client's campaign.
The agency enters the budget and CPM as final, client-facing values. Yango Ads Space then invoices the agency based on the cost of all viewable impressions before the agency’s markup is applied.
How the markup works
A media cost markup can be set inan advertiser's settings. The markup:
● Applies to all Engagement campaigns for that advertiser
● Is set separately for each advertiser in your account
Total media cost combines media cost (the actual cost of advertising placement, i.e., all viewable impressions) with any other fees that the agency includes in its markup, such as charges and campaign management fees.
Informing clients about agency fees
The agency is responsible for disclosing its fees to its clients. If your agency charges a management fee or adds any markup to the media costs, please make sure your clients are informed.